Obese Records pretty much had a strangle hold over the Australian hip - hop scene.
Anybody getting any decent air time was expected to be from their stable of stars, the likes of The Hilltop Hoods, Muph & Plutonic and Pegz.
But there is a challenger to the throne with Sydney based Elefant Traks coming after the Melbourne Based Obese.
Elefant Traks is getting it's act together.
Astronomy Class are getting tighter on each record and if Urthboy keeps going the way he's going he'll be unstoppable on hi upcoming 3rd album.
There's a few new up and comers coming out of Elefant as well, Horrorshow have received positive feedback on their first album and have been on high rotation on Triple J for the last few months.
Oh, and don't forget their out and out thoroughbred, The Herd.
Whilst Elefant Traks is getting bigger, the opposite seems to be happening at Obese.
The all conquering Hilltop Hoods have left to form their own label, Golden Era and CEO Pegz has hung up the microphone.
Though not all is doom and gloom, Drapht has become a shining light at Obese, with his "Brothers Grimm" album getting two songs on this years Triple J Hottest 100.
"Jimmy Recard" is one of the best Aussie hip - hop songs of all time.
Obese still has Muph & Plutonic as well, who have been getting rave reviews in the US and their last effort, "And Then Tomorrow Came" can match it with the Hoods "The Hard Road".
All in all these aren't bad things, if both Obese and Elefant are healthy and competing with each other than hip - hop music in Australia is on the right track.
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